Apple Gets Serious About the Entertainment Cloud

The Apple press event did not dissappoint. Apple overhauled the iPod shuffle, nano, and touch. The shuffle sort of took a step back by adding back controls to the body (which many agree is a good thing and also shows their commitment to designing great products even if it means going back to the drawing board). The nano got a touch screen not to mention the fact that it now runs on iOS. Although, you can’t install apps on the new iPod nano, you get all the touch screen sexiness in addition to a FM tuner and integration with Nike+ which is amazing.
The iPod Touch gains the much awaited camera (back and front) to enable FaceTime and a retina display. It will also be eventually compatible with GameCenter. The iPad will finally join the multi-tasking iOS4 family in a November software update.

Flickr on Apple TV 09/01/2010

iTunes got upgraded to 10, sporting a new logo that drops the CD metaphor. The new iTunes 10 includes a social network called Ping that allows you to follow other users and get recommendations. Although this is nothing new and already defined by a number of startups such as last.fm, pandora, and mog, the big difference is that Apple owns the device and retail space.

The iTunes update also includes AirPlay, an updated way to stream your content to other devices. This is where the new $99 Apple TV comes in. In addition to movie and television show rentals, Apple TV now integrates with Netflix and YouTube for viewing and Rotten Tomatoes for ratings. Another interesting feature is the ability to stream from your ipod Touch, iPhone, or iPad (which also double as remotes) to Apple TV. This new feature will be part of an upcoming iOS 4 update.

Apple Overhauls iPod Lineup

Apple’s Ping Music Social Network Starts With 160 Million Users

The new Apple TV for $99 — Engadget

Apple introduces 4th gen iPod touch with camera

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